Dental Practice Management

MODULE 1: FOUNDATION CONCEPTS
This Module will get you started by giving your business insights like entrepreneurship, Strategic thinking and business modeling.
Module 1, Unit 1: Start-ups (entrepreneurship)
• Your practice idea/concept evaluation using the BMC
• Ideas innovation and invention the differences
Module 1, Unit 2: Funding of a start-up practice
• bootstrapping vs debt or other forms of leverage
• what business is generally before you zero down to a practice
Module 1, Unit 3: Dental business systems, Ownerships structures
Module 1, Unit 4: Business modelling
• Undertaking a diagnosis of your current business
• Understanding business modelling
• Identifying markets, challenges and opportunities-
• Learn how to develop a superior value proposition and value delivery system

• Business Strategic thinking
Module 1, Unit 5: Business Strategy
• discover how strategic partnerships can boost your business.
• Start building your strategic road map.
• The difference between your Office Mission and Vision Statement
Module 1, Unit 6: Licenses required, KRA, NSSF, NHIF, NITA, County government, public health inspections, KMPDC
MODULE 2: ACCOUNTING/FINANCIAL MANAGEMENT AND TAXATION
This Module will help you to:
• Understand finance and profitability.
• Increase your revenues and profits,
• lower your costs and make sensible investments.
• Assess your practice, identify and measure Key Performance Indicators
• Determine what your practice is worth.
• Interpret your Financial Statements to uncover hidden costs.
• Evaluate cost structures and cash flow.
Module 2, Unit 1: Bookkeeping and understanding financial statements.
Module 2, Unit 2: Basic dental economics, fee setting and activity-based costing
Module 2, Unit 3: Managing a cash flow crisis, debt control, borrowing and repayment methods.
Module 2, Unit 4: Taxation
MODULE 3: INSURANCE AND ETHICAL ISSUES
Module 3, Unit 1: Understanding dental insurance (personal and professional, Insurance claims management and insurance red flags.
Module 3, Unit 2: Medico-Legal and ethical issues in dental practice
In this unit, you will cover confidentiality, clinical records and patient record-keeping.
• You’ll explore aspects of negligence, patient feedback and acting on its results, and the incidence of claims.
• You’ll consider patient perceptions, bias in patient feedback surveys, and clinical audits.

MODULE 4: HUMAN RESOURCES MANAGEMENT
• In this Module, you’ll consider all aspects of the recruitment cycle, from forming a job description to advertising positions, conducting interviews and offering a contract of employment.
• You’ll cover areas of staff management in the workplace, from training
to setting goals, a delegation of responsibility and staff appraisals.
• Finally, you’ll learn the value of a staff handbook and how to manage staff absenteeism.
Module 4, Unit 1: Hiring process, labour laws and onboarding new employees successfully.
Module 4, Unit 2: Incentives, Employee retention and Termination.
Module 4, Unit 3: The Organization Culture and Effective teamwork.
MODULE 5: LEADERSHIP INSIGHTS
This Module will give you leadership insights on leading yourself, others and building your personal network.
This unit will help you to:
§ Be self-aware and understand your leadership style.
§ Learn how to guide your team more efficiently and effectively.
§ Increase your ability to influence and persuade others.
§ Understand the power and challenges of personal networks and networking.
Module 5, Unit 1: Leading yourself.
Discover the importance of self-awareness.
• Know yourself better and identify the values that guide you in life.
• Define the behaviours of high-performing leaders in relation to leading change, developing talent, building teams and creating cultures.
• Work/ life balance
Module 5, Unit 2: Leading others
Know the core principles of psychological influence.
• Learn the rules for giving feedback.
• Recognize your central role in shaping the context that changes employee behavior.
Module 5, Unit 3: Building your personal network.
Understand the power and challenges of networks and networking

• Increase your networking chance of success.
• Get the most out of a conference.
• Create your network balance sheet.
MODULE 6: MARKETING
This Module will help you to:
• Build a digital marketing strategy (web page, social media)
• Know how to win, serve and retain your patients with advanced digital marketing management.
• Ultimately grow your relevance and influence within your industry
• Develop better patient insight.
• Learn how to co-create value with your patients and then capture it
• Market both internally and externally
• Learn about Customer/Patient Centricity)
Module 6, Unit 1: Understanding customer value and handling patient needsCustomer lifetime value.
• The patient needs beyond care.
• How to become customer/patient-centric with the right metrics/ethical incentives
Module 6, Unit 2: Communicating value to the patient
• Marketing Plan
• Use of digital channels
• Use of analytics to generate insights.
• Ensure cybersecurity at the workplace at all levels.
• How to engage patients to come back
Module 6, Unit 3: Capturing value.
• Pricing dimension
• Provide patients with better care by communicating the benefits and quality of premium brands.
• Treatment coordinators (TCO)
Module 6, Unit 4: Personal branding
• Fundamentals of Personal Branding for Dentists
• How to write your Personal Elevator Pitch
• Personal Branding Secrets
• Be the Expert for your dental patients.

MODULE 7: EXIT STRATEGY.
Module 7, Unit 1: How to value your business, Succession
Module 7, Unit 2: Investments
Module 7, Unit 3: Retirement planning
Module 7, Unit 4: Re-inventing yourself
Module 7, Unit 5: Wealth Creation
Module 7, Unit 6: Giving back